Contributor Profile

Fiona Jeffery OBE

Job TitleChair

Company NameJust a Drop


Fiona Jeffery steered World Travel Market for over 26 years developing it into the global brand it is today. She created the WTM World Responsible Tourism Day as a cross industry initiative to harness social, environmental and economic principals in driving the tourism agenda globally and launched the Ministerial Summit aimed at improving engagement across public and private sectors at the most senior level.

In 1998 she set up the international water aid charity, Just a Drop, as a practical way to encourage industry and business to give back to communities in need across the world and to ensure the sustainability of community development in destinations.

Fiona also sits on the UN World Ethics Committee for Tourism, Chairs the WTTC Tourism for Tomorrow Awards Programme, Chairs the African Travel and Tourism Association and sits on the Advisory Board for the School of Hospitality and Tourism Management at the University of Surrey.

She received her OBE for services to travel and tourism in 2013.

Conference Sessions

  • The Changemakers - turning inspiration into life-transforming reality

    Wednesday14:00 - 15:007 Nov 2018
    Middle East & Africa Inspiration Zone - AF190

    Learn how your ideas can change the world we live in for the better.  Hear from four leading change makers who have done just that: Holly Budge, Founder, How M...

    • Language: English

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