Contributor Profile

Erik Wolf

Job TitleFounder

Company NameWorld Food Travel Association


Erik Wolf is recognized as the visionary founder of the world’s food tourism industry and the World Food Travel Association. He is a highly-sought speaker, thought leader, strategist and consultant, around the world, on food and drink tourism issues, and is considered the go-to food tourism industry resource for media outlets that include CNN, the BBC, the Wall Street Journal, Newsweek, NBC, Forbes,, Click by, Huffington Post, the Australian Broadcasting Corporation and many more. Erik has consulted to leading global brands that have included The Absolut Company, American Express, Disney, Marriott and Royal Caribbean Cruise Line. He also regularly advises cities, regions and countries, and organizations such as World Travel Market, UNESCO’s Creative Cities Network gastronomy program and the UNWTO’s Gastronomy Network. His articles, research and books have been translated into dozens of languages.

Conference Sessions

  • Food Tourism 2025: What You Need to Know Now

    Tuesday10:30 - 11:456 Nov 2018
    Platinum Suite 3

    Food and beverage continue to be the number one motivator among travellers, with 93% of travellers intentionally participating in a unique food or beverage acti...

    • Language: English
  • Food Tourism & ABTA's Make Holidays Greener

    Wednesday14:00 - 14:307 Nov 2018
    UKI & International Inspiration Zone - TA190

    The volume of food and beverage packaging waste that is created by consumers (including travellers) is nothing short of shocking. ABTA have put together one of ...

    • Language: English
  • Jordan: A World Leader in Gastrodiplomacy

    Wednesday15:30 - 16:007 Nov 2018
    Middle East & Africa Inspiration Zone - AF190

    Food and drink provide more than mere sustenance for visitors – they can be used as tools to foster understanding and even peace. At the most basic, food and dr...

    • Language: English

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