Estelle Giraudeau - Club Med - Contributors - WTM London

Contributor Profile

Estelle Giraudeau

Job TitleManaging Director - UK & Northern Europe

Company NameClub Med


With 16 years' experience as a Digital Marketing expert within Luxury, Fashion, Retail and Tourism industry, among which 11 years as CMDO and 4 years as Managing Director for Club Med, Estelle is now in charge with Northern European Markets (UK, Ireland, Scandinavia & Germany).

This is 20% weight of the European BU, UK & Germany top 3 & 4 European markets, a team of 80 international talents. In charge of the P&L, with a very high commercial contribution, driven by a double digit growth top line, strong costs management and a focus on E-commerce, digital and cross channels strategic approach.

Estelle managed to grow by 40% the UK Market revenue in 2 years with the highest commercial contribution. She is also in charge with Worldwide and European corporate projects around organisational changes and Pricing & Value strategies.

Passionate by Digital ever-changing trends as well as AI, deeply shifting the consumers' behaviours as well as the company's business models and brands' promises, she developed expertise on this field and she is part of conferences as speakers on those topics.


  • Chief Marketing Officer & Director of e-Commerce for Premium Retail, Fashion and Travel Brands
  • Strategic Branding and Country/P&L management
  • Multi sales channels, 360 Marketing actions plan, BTB and BTC
  • Global scope: EMEA, North America, Russia and Asia
  • ROI driven: ability to deliver outstanding results in a short timeframe
  • Expertise developed in Luxury, Fashion, Retail and Tourism industry

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