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  • Instagram and travel

    Monday10:45 - 11:255 Nov 2018
    WTM Global Stage

    Instagram has grown beyond a simple image sharing platform and passed the magic billion user threshold in June. If anything, its growth and reach are accelerati...

    • Language: English

  • How to get billions of video views

    Monday11:35 - 12:155 Nov 2018
    WTM Global Stage

    A handful of video content creators represent a huge proportion of the billions of views on Facebook. How have they gained such a strong presence, what are thei...

    • Language: English

  • Tapping into the China outbound market with social

    Monday15:30 - 16:005 Nov 2018
    Asia Inspiration Zone

    International travel spend from China has grown ten-fold in a decade, and social media is of prime importance in planning travel. Our panel of regional experts ...

    • Language: English

  • Regional focus

    Monday16:00 - 16:305 Nov 2018
    Asia Inspiration Zone

    Listen to a senior player from one of Asia's big social networks as they discuss their spectacular growth, the opportunities for travel companies and why anyone...

    • Language: English

  • Social media excellence in Brexit Britain

    Tuesday12:00 - 13:006 Nov 2018
    UK&I Inspiration Zone

    A panel comprising a leading-edge destination marketing organisation, one of the country's top tourist attraction groups and an accommodation provider talk abou...

    • Language: English

  • The changing face of images in travel marketing

    Wednesday14:00 - 14:407 Nov 2018
    WTM Global Stage

    Stunning imagery has always been used to sell holidays, whether in the form of brochures, photography in magazines and newspapers or on Instagram. Yet the world...

    • Language: English

  • Quality not quantity: using great content to sell the holiday dream

    Wednesday14:50 - 15:307 Nov 2018
    WTM Global Stage

    In recent years there has been a race in the travel industry for online content with little thought given to quality. However, changes in Google's algorithms an...

    • Language: English

  • The best of social media 2018

    Wednesday15:40 - 16:307 Nov 2018
    WTM Global Stage

    We present our annual challenge to find the Awfully Entertaining Social Media (Awesomes) of 2018. In 2015, it was Iceland with its brilliant Ask Gudmundur campa...

    • Language: English

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