Data for Destination Marketing: Can't see the forest for the trees?

Data for Destination Marketing: Can't see the forest for the trees?

5 Nov 2018, 11:00 - 12:00

UKI & International Inspiration Zone - TA190
Language:
English

How should a destination capture the attention of a traveller when competing against a multitude of enticing choices? The solution lies in the insights available through data and leveraging them to take the most effective marketing actions in each distribution channel. Learn to filter out the noise and focus on the most important data points to ensure your marketing campaign's success.

For entry to this particular event, please ensure you are also registered for all three days of WTM London. Please click here to register.

Seats within this session are on a first come first served basis. 

Contributors

  • Harsha Krishnan

    Moderator

    Head, Travel & Tourism

    IATA

    Harsha manages the Travel & Tourism area at IATA covering business intelligence and training services for the wider travel industry, including travel...

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