Global Consumer Trends: Opportunities for the Travel Industry - Conferences - WTM London

Global Consumer Trends: Opportunities for the Travel Industry

Global Consumer Trends: Opportunities for the Travel Industry

5 Nov 2018, 12:00 - 13:00

Press Conference Theatre - International Media Centre
Language:
English

The rise of online services has given consumers more choice than ever before. But there are signs of a consumer backlash. Some people are seeking out human advice in an attempt to cut through the digital noise, giving brands an opportunity to show off their expertise.

Meanwhile, more people are demanding personalised, unique and authentic experiences. Companies are being pressured to cater to consumers who want 'Instagrammable' moments to share with their peers.

This session will draw on Mintel's in-depth understanding of today's consumer in order to highlight the ways in which travel companies can make the most of emerging global consumer trends to remain relevant in years to come.

Open for all attendees.

For entry to this particular event, please ensure you are also registered for all three days of WTM London. Please click here to register.

Seats within this session are on a first come first served basis.

Contributors

  • Paul Davies

    Speaker

    Category Director of Travel, Leisure and Foodservice Research

    Mintel

    Paul heads up Mintel's Travel, Leisure and Foodservice research teams. This involves overseeing the production of around 50 reports a year, each of...

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