LGBT Travel - Inside and Out: The ONBC Masterclass, presented by Out Now Business Class

LGBT Travel - Inside and Out: The ONBC Masterclass, presented by Out Now Business Class

7 Nov 2017, 13:30 - 14:30

South Gallery Rooms 7 & 8

Language:
English

Join tourism industry leaders to learn how your business can gain valuable new sales by better tapping into the growing visibility and importance of the LGBT travel market.   Now valued at more than USD$200billion, this is a market that spends a lot of money with those tourism businesses that communicate their clear understanding about LGBT tourism needs: when choosing where to travel, how to get there and who to stay with.   Discover what you need to do to make sure your business is best-positioned to become a first choice in this valuable consumer market.   Success in the LGBT tourism market depends on you getting both your branding and product right. Hear from key leaders in international LGBT travel development about what is working best in this multi-billion value market right now - and why.    Learn why getting your own LGBT inclusion right for your employees can be one of the most valuable first steps you can make. Be the first in the world to see the launch of travel industry data scores from the new global How.LGBT industry index results.   Explore the vital importance of understanding key consumer concerns in this market. Gain valuable and effective marketing advice - which you can take back to your business to implement and grow LGBT tourism sales.  

This Masterclass also releases the latest LGBT2030 global travel research data, showing the latest consumer trends and including key metrics that can guide your sales success in this market.   An interactive Panel discussion sees your input become a key part of the discussion. Tap into first-hand expertise — and return to work with new strategic focus to be delivered by this powerful hour of LGBT marketing insights from global marketing leaders.

Contributors

  • Ian Johnson

    Moderator

    Chief Executive Officer

    Out Now

    Ian Johnson is the founder of Out Now, and has for more than two decades been recognized as one of the world's foremost authorities on marketing to...

  • Jo Rzymowska

    Speaker

    Vice President & Managing Director, UK and Ireland & Asia

    Celebrity Cruises

    Jo Rzymowska joined Celebrity Cruises’ parent company, Royal Caribbean Cruises Ltd (RCL Cruises), in January 2005 as sales and marketing director, UK...

  • Sophie Griffiths

    Speaker

    Editor

    TTG

    Sophie Griffiths joined Travel Trade Gazette in March 2010 as a news reporter, before working her way up to the position of editor in January 2017. ...

  • Richard Gray

    Speaker

    Vice President

    Greater Fort Lauderdale Convention & Visitors Bureau

    Richard Gray is a Vice President for the Greater Fort Lauderdale Convention & Visitors Bureau and oversees the LGBTQ market. Born in London, England,...

Sponsors

Organised by OutNow

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