SMART TOURISM : Big data, artificial intelligence and robotics revolutions

SMART TOURISM : Big data, artificial intelligence and robotics revolutions

8 Nov 2017, 14:00 - 15:00

WTM Inspire Theatre - EU490


Smart Tourism session puts in agenda the main trends and challenges of smart tourism as well as discussion of research result on Smart Tourism conducted by Bournemouth University eTourism Lab.  The session will be chaired by Professor Dimitrios Buhalis Director of eTourism Lab Bournemouth University. Smartness takes advantage of technology to process data in real time to produce services and products which are of value for all involved. Smart Tourism Destinations successfully implement smartness to improve the competitiveness of their destination and enhance the social, economic and environmental prosperity. Big data, artificial intelligence and robotics will propel a revolution in the tourism industry. Through using technology to ensure people are interconnected, processes can be designed to generate value to all stakeholders involved. This interactive session will discuss the principles of smartness and how they can be applied in a real life context. The session will bring together academic research and professional practice to explore how smart tourism will enable tourism destinations to take advantage of the emergent technologies.



  • Professor Dimitrios Buhalis


    Strategic Management and Marketing Expert

    Bournemouth University

    Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications...

  • Dr Mario Hardy


    Chief Executive Officer

    Pacific Asia Travel Association (PATA)

    Dr Mario Hardy is the Chief Executive Officer of the Pacific Asia Travel Association (PATA). PATA is a not-for-profit membership association that...

  • Dr Jason Song


    Chairman and CEO

    Zhejiang Drore Technology

    Dr Jason Song, Chairman and CEO of Zhejiang Drore Technology, Hangzhou, China Dr Jason Song is Chairman and CEO of Zhejiang...

  • Faeez Fadhlillah


    CEO and Co-Founder

    Tripfez Malaysia

    Faeez Fadhlillah is the CEO and Co-founder of Tripfez & Salam Standard, an innovative , state of the art travel portal dedicated to the rise of...

  • Antonio López de Avila Munoz


    President of State Society for the Management of Innovation and Tourism Technologies (SEGITTUR)

    IE Business School, Madrid

    Antonio López de Avila Munoz ie Business School Madrid Spain.  Antonio was the President of State Society for the Management of Innovation and...


Organised by ifitt

In association with Bournemouth University

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