Contributor Profile

Jennifer McCormack

Job TitleChair

Company NameLake District China Forum

About

Since joining Windermere Lake Cruises in 2014, Jennifer has participated in several overseas sales missions to China and elsewhere in Asia. She is a director of Cumbria Tourism and Chair of the Lake District China Forum, and her work on the management board of the Lake District Hotels Association shows that she knows the importance of collaborative working when marketing a destination.  Windermere Lake Cruises Limited is Cumbria’s most popular visitor attraction and is listed 4th in the most popular paid for Visitor Attractions in England.

Conference Sessions

  • Tapping into China outbound market with social

    Monday14:00 - 14:455 Nov 2018
    Asia Inspiration Zone - AS1070

    International travel spend from China has grown ten-fold in a decade, and social media is of prime importance in planning travel. Our panel of regional experts ...

    • Language: English

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