Contributor Profile

Alex Cruz

Job TitleChairman and CEO

Company NameBritish Airways


In 2016, Alex was appointed Chairman and CEO of British Airways.

He began his career at American Airlines in 1995 in various group roles, including within its travel technology arm, Sabre. In 2000, he became a partner at Arthur D Little before setting up his own aviation consulting firm in 2002. In 2005, he joined Accenture as its head of aviation.

In 2006, Alex founded Clickair, a Barcelona-based airline, merging it with Vueling in 2009 and becoming Vueling’s Chairman and CEO.

Vueling was acquired by International Airline Group (IAG) in 2013, with Alex joining the IAG Management Committee, on which he still sits.

He is also a visiting lecturer at the IESE Business School in Madrid and the ESADE Business & Law School in Barcelona.

Alex is originally from Bilbao in Spain. He has a degree in industrial engineering from Central Michigan University, an MSc from the Ohio State University, and Business Management & Administration degree from the Cox School of Business in Dallas. He is married with four children and lives in London.

Conference Sessions

  • British Airways - A year of mixed fortunes

    Monday16:45 - 17:306 Nov 2017

    WTM Inspire Theatre - EU490

    CEO of British Airways, Alex Cruz, has had his hands full this year with some pretty thorny issues, first the major computer outage in May and a cabin crew stri...

    • Language: English

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