Contributor Profile

Ian Johnson

Job TitleChief Executive Officer

Company NameOut Now


Ian Johnson is the founder of Out Now, and has for more than two decades been recognized as one of the world's foremost authorities on marketing to lesbian, gay, bisexual and transgender (LGBT) customers. He is a member of the Global LGBT Advisory Panel for The Economist and is frequently cited in media due to his extensive knowledge on effective LGBT business strategies.  Out Now is named as one of the world's 'Top 10 Diversity Consultants' in the Global Diversity List supported by The Economist. Out Now is a Tactical LGBT Partner for a range of organizations including World Travel Market, Reed Exhibitions and TTG.

Established in 1992, Out Now in 2017 celebrates its 25th anniversary of delivering leading-edge insights and business solutions to better understand and meet the needs of LGBT people right across the world. Out Now's corporate mantra is 'LGBT spells people' which recognizes that what matters most to LGBT people is not marketing, research or PR, but actual understanding and solutions that help assist LGBT people to live better lives enjoying equal standing and respect - all over the world.

Employing dedicated travel brands for B2B and http://Welcome.LGBT for B2C, as well as dedicated http://Learn.LGBT education and training – delivered both online and in management workshops – Out Now provides complete LGBT travel marketing solutions for clients. Out Now Global has been relied upon by many of the world's leading brands - including Switzerland Tourism, German National Tourist

Office, VisitBritain, Turespaña, VisitMexico, Hilton Hotels, TUI, Lufthansa, IBM, Toyota, Lloyds Banking Group, Citibank, Merck; and delivers a comprehensive range of tailored solutions focused on research, strategy, communications, networking and training.

The 'Out Now Global LGBT2030 Study' sees the agency continuing to break new ground, with the world's most comprehensive research analysis ever of LGBT people's lives - delivering insight about people living in 28 countries, right across the world.

Conference Sessions

  • LGBT Travel - Inside and Out: The ONBC Masterclass, presented by Out Now Business Class

    Tuesday13:30 - 14:307 Nov 2017

    South Gallery Rooms 7 & 8

    Join tourism industry leaders to learn how your business can gain valuable new sales by better tapping into the growing visibility and importance of the LGBT tr...

    • Language: English

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.